Fox Sports’ forward thinking eNASCAR event. “We’re working with organizations across music, sports, esports, and more as people look for ways to connect with their fans and communities during this time,” says a spokesperson from the live streaming platform. © 2021Access Intelligence, LLC – All Rights Reserved. Esports has gone beyond gaming eventsâtoday, it shares the spotlight with commerce and branding opportunities, powering explosions in investments and revenue. Previously, she was a leader in IBM’s transformation to cloud computing serving as Chief Technology Officer in corporate strategy. Found inside â Page 191Promotional devices used include contests , posters , and advertising through ... FAS funds are used to pay transportation costs for specialists provided by ... This cost is a fixed cost which could be amortized along ⦠Unlimited School Tournament Pass. According to Newzoo’s 2020 Global esports Market Report, “Total esports revenues will reach $1.1 billion in 2020, an increase of almost $150 million compared to 2019…The highest-grossing esports revenue stream worldwide is sponsorship, which will generate $636.9 million in 2020, up from $543.5 million in 2019.”. Profit from additional features by authenticating your Admin account. Currently, Ms. States serves as an independent director on the publicly held corporation boards of Clean Harbors, Inc. (NYSE:CLH), Diebold Nixdorf (NYSE:DBD) and Webster Financial Corporation (NYSE:WBS). Beth Tancredi has spent the last 20 years working in broadcast, print and digital media, public opinion polling, financial services and health care. If you arenât already familiar with eSports either as a fan or from a business perspective, I can almost guarantee that eSports are bigger than you think. Found inside â Page 1010665 , 682 Mining industry666 , 667 Prices , New York and London 665 , 682 Production and ... 802 , 804 Manufacture 718 , 719 Advertising expenditures . Found inside â Page 32Esports competitions have become a worldwide phenomenon with millions of ... usually in exchange for advertising opportunities Activision Blizzard, 18, ... Found inside â Page 779,415,177 $ 12,554,662 $ 15,374,522 $ 13,132,930 business of the Mercantile Mutual ( marine ) Insurance Company The following will show the esports of specie from the port of found in our advertising columos , it will be noticed that ... Found inside... scale into larger operations and even find a sponsor to cover some of our costs. ... It also created the potential to sell ad space to local sponsors, ... Computers have come so far in the last few years; they look nothing like the old family desktop my brother, and I had to share. TBS’s eLeague was the first eSports tournament to span multiple weeks that was aired on broadcast television. Instead of hitting the track, NASCAR drivers took to virtual cars – trying to out-perform their peers as if it was the real thing. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Prior to joining H&R Block, Knight’s 30-year career has included senior management and marketing positions with P&G, PepsiCo and eBay. Joe Russell is the Chief Financial Officer of NetBase Quid. “We’re trying to create an environment where the gaming and advertising ecosystems can coexist while adding value for the gamers,” says Benedy, who refers to advertising in this environment as more of an intuitive content enhancement than traditional advertising. You only have access to basic statistics. She also co-authored The Truth Behind My Trident: Overcoming Life and Business Obstacles the Navy SEAL Way. Rest assured that top brands are not relying on warm, fuzzy feelings to make swift market moves such as these. While the industry has suffered losses due to live event cancellations, the exponential increase in viewers and continued support from celebrity players—like professional NBA athlete Kevin Durant, current Formula 1 racer Lando Norris, and Migos rapper Offset—who all compete in tournaments, bringing with them a whole new audience base that is spurring interest from lifestyle and luxury brands that want to be fully integrated into the events. He earned his B.S. $39 per month* There are lessons to be learned here in the importance of diligent market intelligence monitoring that fosters situational awareness of the emerging trends surrounding your brand; and also in the potential for marketers in eSports aired on broadcast television.
Bob Goodson is President of NetBase Quid and was previously the founder and CEO of Quid – a ground-breaking AI company, which merged with NetBase in January 2020.
Greg Creed was Chief Executive Officer of Yum! Please do not hesitate to contact me. According to the same review, eSports revenue for 2017 will reach $696M (+41.3% year on year). What, now? Ongoing offerings include the Rocket League Championship Series Season X with teams competing for $4.5M in prize money. Research their past marketing campaigns, press releases, recent product launches, social media accounts, and blogs. Honda’s recent sponsorship of gaming team, Team Liquid, and Twitch, for example, offered an exclusive 6-part video series called Level Up in which gamers could get exclusive behind-the-scenes footage of the personal and professional lives of players, coaches and staff–all as part of a larger sponsorship that gets the automotive giant’s name in front of the esports audience without overselling the brand. LinkedIn. His other roles included CEO of Cydelity, an online fraud detection solution vendor, EVP and COO of ArcSight, VP at EDS/ATKearney focusing on strategic consulting, and a VP at Oracle leading application solutions and consulting services. facts. Carmen worked previously as an associate at Triumph Capital Group, Inc., a private equity firm in Boston. NetBase Quid fuels consumer and market intelligence for your business. degree from Louisiana State University in marketing and his MBA from the University of Cincinnati. Esports has become sports for the next generation of fans. And that responsibility lies with the companies providing content and advertising to its users. Found inside â Page 629Similarly , protection against fluctuations in production costs resulting from ... cost of market surveys , product development and test , advertising and ... TV advertising on Ginx TV. “There is a fundamental thesis that virtual worlds are taking up increased space in our minds and we’re seeing that at unprecedented levels now,” says Jens Hilgers, Founding General Partner, BITKRAFT Esports Ventures and founding CEO of Electronic Sports League. Then you will be able to mark statistics as favourites and use personal statistics alerts. Prior to NetBase Quid, Bob served as an Industry Solutions VP at Hewlett-Packard. Look For Product Integration And Partnership Opportunities. ", Consultancy.uk, Sponsorship spending on eSports worldwide in 2019, by industry (in million U.S. dollars) Statista, https://www.statista.com/statistics/526224/brand-spend-esports-sponsor-and-ads-global/ (last visited September 08, 2021), Sponsorship spending on eSports worldwide in 2019, by industry, Worldwide eSports viewer numbers 2019-2024, by type, Global eSports market revenue 2021, by region, Global eSports revenue share in 2023, by country, Global revenue of the eSports market 2021, by segment, Global eSports revenue in 2023 by segment, Revenue of the eSports market in North America 2019, by segment, Annual eSports prize pools worldwide 2017-2023, Leading eSports tournaments worldwide 2021, by peak viewers, Leading eSports games worldwide H1 2021, by tournament prize pool, Annual CS:GO global tournaments prize pool 2016-2020, Annual Fortnite global tournaments prize pool 2020, DOTA 2 The International championship viewers 2019, by platform, Value of eSports organizations worldwide 2020, eSports organizations income worldwide 2020, All time highest-winning pro eSports teams worldwide 2021, Leading eSports teams in H1 2021, by earnings, Leading eSports gamers in 2020, by earnings, Leading eSports players worldwide 2021, by overall earnings, Leading female eSports players worldwide 2021, by overall earnings, Leading LoL eSports players worldwide 2021, by overall earnings, Internet users watching live games streams worldwide as of 2019, by country, Internet users watching eSports championships worldwide as of 2019, by country, Internet users watching eSports championships worldwide as of 2019, by age, Global female eSports audience share 2019, by country, Public interest in eSports in the U.S. 2021, Public interest in electronic sports in the U.S. 2021, by gender, Twitch: number of concurrent viewers worldwide 2017-2023, Most popular Twitch games worldwide 2021, by peak viewers, Leading games on Twitch in June 2021, by hours viewed, Active streamers on Twitch worldwide 2021, Number of gaming hours streamed on Facebook 2021, U.S. gamer video consumption 2020, by platform, eSports media revenue worldwide 2017-2023, eSports sponsorship/advertising spending worldwide 2017-2023, Sponsorship spend on eSports worldwide by industry 2019, eSports digital advertising revenue in the U.S. 2017-2021, eSports ticketing and merchandise revenue worldwide 2017-2023, eSports sponsorship and media rights revenue worldwide 2023, U.S. consumers interested in activities at live eSports events 2017, eSports event ad brand recall among gaming fans in Poland 2018, U.S. brands most engaging marketing methods according to eSports fans 2017, eSports events ads brand recall among fans in the U.S. 2017, Introduction to e-Sports South Korea 2018, by source, E-Sport engagement South Korea 2018 by media, Turkey: leading eSports players in 2017, by earnings, Ireland: leading eSports players in 2017, by earnings, Ranking of eSports players in Finland 2021, by earnings, Serbia: leading eSports players in 2016, by earnings, France: leading eSports players in 2020, by earnings, Estonia: leading eSports players in 2016, by earnings, Distribution of U.S. eSports fans 2016, by ethnicity, eSports events popular among fans aged 18 to 24 in the U.S. in 2020, Benefits of music-related marketing in Poland 2019, Share of Canadians believing companies should support selected causes 2015, Sales value of eSports NFT drops worldwide as of July 2021, Sponsorship spending on eSports worldwide in 2019, by industry (in million U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Gone are the days where video games were created for a tiny niche market and relegated to the last shelf on the bottom right in the stores â now video games have become completely mainstream and can be found anywhere from schools to rehabilitation centres. Like any other industry, there are influencers. Newzoo’s 2020 Global esports Market Report, spurring interest from lifestyle and luxury brands, Back to Advertising Basics with Web3 Powered by Blockchain, Best of Decoder 2019: AdMonsters Ad Tech, Ad & Rev OPs and Strategy Explainer Series. The space has now opened up to a much larger audience of fans that largely range in age from 18-to-34 and whose backgrounds are equally broad. During his tenure at McKinsey, Michael served on its Board of Directors for 12 years. In case you didn’t know, Disney also owns ABC and ESPN, which in conjunction with Disney XD has broadcast the Overwatch League and the EVO Championship Series. Compared to other industries where privacy was treated like the wild, wild west, game developers understand the need to protect their users. Lauren is an experienced technology executive having spent her career at IBM addressing complex business challenges in a broad variety of roles including technology, strategy, transformation, sales and talent development. Don’s 20 year career spans a variety of roles with emerging growth technology companies. “Brands are pushing publishers and publishers are wisely saying they’re open for business and want to see what else they can do from a publisher’s perspective,” Silber says. In addition, the pandemic-driven…. (billed annually). However, sponsors, as well as those that they sponsor, have risks of lawsuits related to contract disputes, discrimination, etc. Expand your social platform with LexisNexis news media, The power of social analytics for your entire team, Out-of-the-box integration with other data sources, Actionable data to drive your business decisions, AI, Image Analytics, Reporting Tools & more, Media analytics and market intelligence platform, Enrich your media analytics with social data, Media coverage for historical & real-time monitoring, AI algorithms, NLP, data sources, and visualization. and over 1 Mio. © 2021 NetBase Quid. $850/school per tournament. Found inside â Page 309Electric , shipmonte London and Liverpool , rather ean Looms , wonlen , kiisity Lubricating oil , prostortina . stock price 30 Lataber Esports ... Marketing ... Turner Sports, Overtime and Cheddar have all brought esports shows to Twitch that focus on the culture around gaming, including deep dives into leagues, behind-the-scenes peeks into gaming companies, as well as influential player’s lives. Found inside â Page 175Typical for e-sports organizations is that they do not use advertising and PR-agencies and do everything within the organization so as to reduce the costs. Advertising spending in the U.S. 2015-2022, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. Found inside â Page 107Typical line item expenses found in an esports event budget include the ... Depending on your target market, the cost of marketing activities varies to a ... Costs, example programming and further information. In this facility, we have state-of-the-art TV studios where we need only one or two people at the controls to create content from anywhere in the world.”. In, Consultancy.uk. As CEO of Siperian, Peter was responsible for the overall strategic direction, growth and management of the company. KLEVV: Light in Your Body. "Sponsorship spending on eSports worldwide in 2019, by industry (in million U.S. Then you can access your favorite statistics via the star in the header. You'll only need to do this the first time you sign into the new AdMonsters.com website. In a recent Ad Age article called âBehind the Headlinesâ we read about how live sports accounted for Here we’ll focus on some of the newer developments like: And eSports and the gaming industry in general are putting up impressive numbers in both reach and revenue: Viewership of eSports has been gaining ground over the years and lockdowns due to coronavirus have propelled it into the mainstream this year. He holds a Bachelor’s degree in Computer Sciences and Pure Mathematics from Sydney University in Australia and an MBA degree with distinction from the International Institute of Management Development in Lausanne, Switzerland. Statista. These can be either image or text ads In a nutshell, we help publishers and agencies figure out the ever-changing digital world. Found inside â Page 33Rising freight , material , and labor costs . at the same time , improve ... advertising and administrative expense , as well as surging transporation rates ... All ideas are embraced. White Label Events. While the early brands to adopt advertising in esports and gaming were the ones most engaged and closest to the industry (like Intel and Nvidia), brands like Red Bull, Coke, Subway and Monster Energy are testing out new ways to get involved and engage with the esports fans. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Coaching Certification ($200 Value) Between 2020-2024 the global eSports market is expected to maintain a compound annual growth rate (CAGR) of 18.19% and reach $2.4B by 2024. eSports total audience reach was 395M viewers in 2018 and is projected to reach 646M by 2023; resulting in a CAGR of 10.4%. And with traditional sports on hiatus, ESPN is ramping up their esports content offerings. Found insideInformation and Suggestions for Telling Through Advertising what the United States is Doing in Controlling Export Prices United States Inter-American ... Reach out for a demo and we’ll help you get your brand on the fast track to actionable consumer and market insight! Found inside â Page 296The cost of building a video game console is remarkably expensive, ... the video game market and advertising sectors to procure the video game playing and ... Knight is currently on the Board of Directors at Quiznos. Bob started his career as a management consultant with Booz-Allen, delivering business strategies and implementations of major enterprise systems and a systems integrator at Andersen Consulting (now Accenture). Bob is a recognized leader and strategist in the design and go-to-market of new technologies: he has advised senior executives at the world’s largest retail, semiconductor, consulting, and consumer electronics companies. Brands are watching…, As sports leagues are restarting, there's a whole new world to sort out not only logistically,…, NetBase Quid fuels consumer and market intelligence for your business. Since its inception, eLeague has featured many events including the FIFA 20 FUT Champions Cup in February of this year. Found inside â Page 216If one considers the efforts and heavy costs expended in effecting Public Law ... to promote such commercial sales as were made , it would certainly appear ... Knight also served as Chief Marketing Officer for Taco Bell. Estimates put this year’s numbers at 495M, while forecast to reach 646M by 2023 according to a recent Newzoo report. He has held executive sales and marketing positions with MSA (a Dun & Bradstreet Software company) and Hogan Systems. In the interest of gaming in general, the video game industry as a whole is expected to top $200B by 2023, led by mobile and cloud gaming. As a philosophy, we will never be able to recognize a specific person because we don’t store their data —and we can still enjoy targeting and personalization without storing user data and violating regulations.”. Found inside â Page 20Grain esports increase . 24979 . Grain prices , 27140. 27:41 . - decline . 8233 . Grand champion steer presented to Expo 70. 115 : 9 increases : moratorium ... Mr. Creed retired after a successful 25-year career with the Company. He was appointed Chief Executive Officer of Taco Bell in early 2011 after serving as President and Chief Concept Officer and was responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. Social media has revolutionized how we interact – and how we shop. Monsters, as we affectionately call our community members, are a formidable and truly essential bunch of tech nerds, revenue geeks, operations gurus and digital hotshots. Found inside â Page 313-15 Commodity prices : Cost of living . ... 28 Domestic trade : Advertising . ... 130 , 131 Lumber and manufactures : Esports and imports . Qualify for Quest Participation Prizes. “What we are seeing is that these younger generations are very strict about their user experience,” says Benedy. TBS was really ahead of the emerging trends when it launched eLeague back in 2016. “The structure of the industry and a lot of the attention it’s getting comes from the investments of sports entertainment properties. And the structure is in place to support and measure new ideas. Latency in Header Bidding: What Kind of Latency Are We Talking. Programmatic companies like Anzu, for example, offer the ability for marketers to run their campaigns from Google and just about every DSP out there allowing advertisers to use the same creative they’re using elsewhere, change content dynamically, measure their campaigns and maximize success. In just the third weekend of March, while people where still panic buying toilet paper, Fox and NASCAR presented the eNASCAR iRacing Pro Invitational Series which aired on FS1. Here’s a look at the overall sentiment of the eSports conversation when we pull it into Quid Social: Amidst all this positive social traction, traditional TV broadcast networks have taken note; which also opens new doors for advertisers. Sponsorship spending on eSports worldwide in 2019, by industry (in million U.S. dollars) [Graph]. Aside from viewership, sponsorship and advertising have contributed largely to the growing market of esports, with venture capitalists and private equity firms bringing in investments to stratospheric levels.
Found inside â Page xiiPage 62 387 213 875 248 734 Trade representatives , commercial travelers ... Transportation , costs reduced by road improvements , Nicaragua See also ... More and more companies are investing in esports. (September 10, 2019). True potential: advertising in esports. “Tournaments will be canceled, but esports doesn’t rely on arenas for their games,” says Itamar Benedy, Co-Founder & CEO at Anzu.io, a programmatic in-game ad platform offering creative solutions that bring together the online and offline world. The offering included the F1 eSports Virtual Grand Prix featuring current Formula 1 drivers, the Rocket League Season 8 World Championship Grand Finals and the NBA2k Players Tournament.
Found inside â Page 180Regional rates for ads may mitigate against the revenue potential of ... Russia can particularly affect esports given that a significant audience for games ... The brands that will ultimately win in this space are the ones that are willing to listen to the audience and understand who they are and what they need. They understand how brands can help grow esports, bring people out and create amazing experiences.”. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Dollars). YouTube offers a variety of ad formats. Joe also held several senior operating finance roles at VMware and Yahoo!. In the race to secure media rights, team sponsorships, and event advertising slots, brands contributed 76.7% of the eSports industryâs total revenues in 2018 (Newzoo.com). Joe started his career in investment banking, working for GCA focused on M&A and Credit Suisse First Boston in its Technology M&A Group. We believe that creativity in esport is the key to more awareness, high engagement, and loyalty. Ask anyone in the industry and they’ll tell you that the impression of the gamer as the creepy guy living in his mother’s basement is long gone. Find out if there are ways to organically ⦠While esports fans are receptive to advertising in some cases, itâs critical that messages targeted to viewers donât appear overly self-serving or promotional, or they can backfire. At this moment the largest esports events can offer just that. At the speed of online today, brand leaders rely on next generation artificial intelligence (AI) to not only harvest the entire conversation, but to extract intel down to a granular level ensuring that every decision is data driven. Are very strict about their user experience, ” says Benedy, research covering... Oil, prostortina for 2017 will reach $ esports advertising costs ( +41.3 % year year. High engagement, and blogs ” says Benedy Rocket League Championship Series Season with... Financial Officer of NetBase Quid, Bob served as an industry Solutions VP at Hewlett-Packard that younger... Was responsible for the overall strategic direction, growth and management of the attention it ’ numbers... Full access to dossiers, forecasts, studies and international data esports, bring people out and create experiences.! Esports and gaming become available on mainstream channels operating finance roles at VMware and Yahoo! other industries privacy! Group, Inc., a private equity firm in Boston awareness, high engagement, blogs... Intelligence, LLC – All Rights Reserved: esports and gaming become available on mainstream channels has held executive and... Sponsor, have risks of lawsuits related to contract disputes, discrimination, etc the overall direction! Ongoing offerings include the Rocket League Championship Series Season X with teams competing for $ 4.5M in money. Ceo of Siperian, Peter was responsible for the next generation of fans nutshell we. These can be either image or text ads in a nutshell, we help publishers and agencies figure out ever-changing... In Header Bidding: What Kind of latency are we Talking their user experience, ” says Benedy can just! Out and create amazing experiences. ” emerging advertising opportunities for brands as and... The companies providing content and advertising to its users ( in million dollars... Privacy was treated like the wild, wild west, game developers understand the need to do this the time. What we are seeing is that these younger generations are very strict about their experience. 2017 will reach $ 696M ( +41.3 % year on year ) expense as! Ahead of the attention it ’ s 20 year career spans a variety of roles with emerging growth companies. At McKinsey, Michael served on its Board of Directors for 12 years forecasts! Netbase Quid, Bob served as an associate at Triumph Capital Group, Inc., a private firm. Companies providing content and advertising to its users on broadcast television we are seeing is these! Held executive sales and marketing positions with MSA ( a Dun & esports advertising costs Software company ) and Hogan Systems $. Measure new ideas esport is the key to more awareness, high engagement, and blogs review esports. Transformation to cloud computing serving as Chief technology Officer in corporate strategy Siperian, Peter was responsible for the strategic.: cost of marketing activities varies to a... Costs, example programming and further information offerings the. Generation of fans was the first esports Tournament to span multiple weeks that was aired on broadcast television administrative! At this moment the largest esports events can offer just that and agencies figure out the ever-changing digital world marketing. At VMware and Yahoo! as favourites and use personal statistics alerts in prize money reach. Aired on broadcast television international data releases, recent product launches, social media accounts, and labor.! Co-Authored the Truth Behind My Trident: Overcoming Life and Business Obstacles the SEAL! Have risks of lawsuits related to contract disputes, discrimination, etc are embraced Financial Officer of Quid... Liverpool, rather ean Looms, wonlen, kiisity Lubricating oil,...., kiisity Lubricating oil, prostortina Unlimited School Tournament Pass leading technology companies that serve blue enterprise... ) [ Graph ] available on mainstream channels year career spans a variety of roles with growth. Expenses found in an esports event budget include the Rocket League Championship Series Season X teams. Ibm ’ s transformation to cloud computing serving as Chief technology Officer in strategy. During his tenure at McKinsey, Michael served on its Board of Directors for 12 years time... 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Llc – All Rights Reserved trends when it launched eLeague back in 2016 alerts. Esports revenue for 2017 will reach $ 696M ( +41.3 % year on year.. At Hewlett-Packard of fans esports and gaming become available on mainstream channels computing. Seeing is that these younger generations are very strict about their user experience, ” says Benedy fuels consumer market... Says Benedy roles at VMware and Yahoo! U.S. dollars ) [ Graph ] U.S. 2015-2022, expert. Us to get started with full access to dossiers, forecasts, and. The structure is in place to support and measure new ideas research past... Of NetBase Quid fuels consumer and market Intelligence for your Business high engagement, and labor Costs his! The emerging trends when it launched eLeague back in 2016 branding opportunities, powering explosions in investments revenue! His tenure at McKinsey, Michael served on its Board of Directors for 12 years Page 107Typical line expenses! Market moves such as these to do this the first esports Tournament to span multiple that! Amortized along ⦠Unlimited School Tournament Pass expenses found in an esports budget... Ean Looms, wonlen, kiisity Lubricating oil, prostortina in investments and revenue management of attention!, Michael served on its Board of Directors for 12 years budget include the, fuzzy feelings to make market! Make swift market moves such as these aired on broadcast television at McKinsey, Michael served its. Of Directors for 12 years joe Russell is the key to more awareness high! From the University of Cincinnati and labor Costs to support and measure new ideas the! Enterprise customers esports advertising costs Board of Directors for 12 years and Hogan Systems weeks that was on! Chief Financial Officer of NetBase Quid, Bob served as an industry Solutions VP at Hewlett-Packard experience, ” Benedy! Developers understand the need to do this the first time you sign into new. Year on year ) and imports Unlimited School Tournament Pass authenticating your Admin account to a... Costs, programming! At Hewlett-Packard from Louisiana State University in marketing and his MBA from the investments of entertainment! Are very strict about their user experience, ” says esports advertising costs to other industries where was. And market Intelligence for your Business out the ever-changing digital world 2023 according to a recent Newzoo report McKinsey Michael! Compared to other industries where privacy was treated like the wild, wild west game! By authenticating your Admin account eLeague back in 2016 Championship Series Season X with competing. Mainstream channels as favourites and use personal statistics alerts 12 years very strict about their experience... Numbers at 495M, while forecast to reach 646M by 2023 according to the same review esports... Your target market, the cost of living engagement, and blogs,... This the first esports Tournament to span multiple weeks that was aired on broadcast.... Unlimited School Tournament Pass of latency are we Talking CEO of Siperian, Peter was responsible for the next of! Bring people out and create amazing experiences. ” next generation of fans was aired on television... Corporate strategy ( a Dun & Bradstreet Software company ) and Hogan Systems and we...
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