Visual: Screen capture: insight options/helix personas Found insideSuccessful Writing for Design, Advertising, Marketing Mark Shaw ... Nick (Asbury & Asbury) 226–7 Australia Post: “Send a letter” campaign poster 17 Awdry, ... Audio: The Dashboard is the Campaign Targeter homepage. Audio: Once you are ready to proceed, click Save to save your campaign and then click Next. Source: Instagram (@veloretti) Image ads are best suited for campaigns with compelling visual content that can be conveyed in a single image. Visual: Screen capture: Dashboard (Admin) Bullet point: “Average 400 addresses”. All the news that’s fit to click this week in the world of marketing, PR and communications: Storyteller of the week: Australia Post. Audio: You can reduce this overlap by selecting “Less boundary overlap, higher cost”, which will instead use the Acquisition Mail product and deliver to SA1s. Audio: Next, use the map to find the target location for your campaign and select a point on the map to drop a pin at that location. Audio: Agencies added to your account will be listed on this screen. Visual: Screen capture Visual Diagram of business facets (Head office, locations, staff, service areas, mail-house). Video: Screen capture to show deliver to both postal round and SA1. Toggle between the options available to perform various mapping functions including dropping a pin, selecting a reference layer and selecting individual postal rounds or SA1s. COVID-19 update: Post Offices remain open and deliveries continue, but some delays may occur, Download quick reference guide (PDF 542kB), Download quick reference guide (PDF 368kB), Download quick reference guide (PDF 463kB), Download quick reference guide (PDF 203kB), Download quick reference guide (PDF 354kB), Download quick reference guide (PDF 414kB), Download quick reference guide (PDF 333kB), Download quick reference guide (PDF 196kB), Download quick reference guide (PDF 1.4MB), Download quick reference guide (PDF 379kB), Download quick reference guide (PDF 332kB), Download quick reference guide (PDF 339kB), Download quick reference guide (PDF 723kB), Download quick reference guide (PDF 847kB), Download quick reference guide (PDF 413kB), Download quick reference guide (PDF 426kB), Download quick reference guide (PDF 287kB). Audio: Once you are ready to proceed, click Save to save your campaign and then click Next. Visual: Screen capture. Jan 13, 2020 9 min read. Audio: Would you like a way to more effectively reach your intended audience? Visual: Screen capture Any personal information is managed in accordance with Australia Post’s Privacy Policy. These colours are shown on the map. Audio: Use Catchment Sets to easily create promotional mail campaigns of up to 500 locations. Audio: Options include Suburb, Post Code, Local Government Area, and State or Commonwealth Electoral Division. Audio: OST: Logging In and Finding Your Way Around Visual: Screen capture Video: Screen capture of Activities and Interests options available. Visual: Screen capture Visual: Screen capture Video: Illustration of store, with arrow pointing to small group of characters labelled “Read catalogues.”. Visual: Screen capture Audio: The “Reference Layer” tool enables you to select areas based on the currently active reference layer. Audio: If you’re not sure where to target your promotional mail campaign, you can locate your desired audience by first mapping customer demographics or insights. International Marketing Campaign - $25 million - funding boost. According to 53 per cent of voters, receiving mail makes them feel valued2. Accept the terms and conditions by ticking the checkbox provided and then select the Submit button. Audio: To begin planning promotional mail campaigns with Campaign Targeter, first you need to register an account for your organisation. Audio: To deactivate a sub-account, turn off the “Active” button and select “Save”. Audio: Click Next to proceed to the Booking screen. Postal Rounds. Audio: Select “Catchment Sets” from the Customer menu on the Dashboard. Audio: For more information, visit auspost.com.au, or speak to your Australia Post account manager. Visual: Screen capture. Audio: To locate a catchment, select the magnifying glass icon to centre the map on that catchment. Visual: Screen capture. Audio: Delivery areas are now displayed on the map. Customer sub-accounts to represent different stores or business locations. Snapchat may be pegged as the platform of the future, but social sharing site, Pinterest, could just be the dark horse storming home, recently announcing it has over 60 million buyable pins. Audio: You're now ready to prepare your articles for lodgement and delivery. Audio: Select a catchment radius. Audio: Using Campaign Targeter, it’s easy to create catchments by placing a pin on the map and setting a delivery radius around it. Visual: 2 x graphics showing cover all catchment and stay within boundary. You'll need to complete this form to present at lodgement. Visual: Screen capture of map tools pointing to available options Add labels “Administrator” “User”. Companies = Bigger business illustration. Australia Post has created a very Aussie campaign starring a cheeky cockatoo and a spirited young girl. The heartwarming ‘Spread the Merry’ video is designed to create some festive joy after a tough year for consumers. The Monkeys created the integrated campaign. It is being broadcast across video, radio, social, digital, press and in-store. Audio: By combining customer insights with the geographic targeting capabilities of Campaign Targeter, you can more effectively locate and target potential customers, making the most of your promotional mail campaign. Video: Screen capture. Visual: Screen capture. Align your marketing activity to support the campaign. Visual: Graphic Plus icons will now appear next to the other catchments. To create another group, repeat this process. Visual: Screen capture Audio: Alternatively, use the search bar to enter an address, suburb or postcode. Welcome to Campaign Targeter. Using mail is a very effective method to get your marketing collateral in the hands of your current and prospective clients. Include promotional codes to help track customer response and determine return on investment (ROI). Visual: OST: Important Mapping Information Audio: Once you have mapped your Catchment Area, setting catchment preferences determine campaign cost, coverage and how your promotional mail will be delivered. The role incorporated client services responsibilities and required the ability to multi-task, focus and deliver to tight deadlines. The first reason is because it’s tangible - you can hold it in your hand and that gives it substance. To be effective, it is especially important to define a goal for the campaign, and it makes very little difference if the campaign is designed for dental products or services. Visual: Screen capture Campaign Targeter offers a “Group Catchment” functionality that is helpful when planning a campaign for large areas that include multiple suburbs or postcodes.
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