Still, brands go out of their way to create a movie experience thatâs comparable to what consumers have grown accustomed to. Examples of Branded Entertainment We recently shared some really great examples of viral videos . Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Michael Starr, a movie director, contacted Lizar to help fund his new movie. Define/discuss the following: reach, frequency and impact. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. Typically, branded films like these arenât as long as Hollywood-produced movies. Choose any 4 execution styles and describe one advertisement for each. Provide an example of each different from the text. 4c. 4b. Top 9 Examples of Branded Content The Lego Movie. This site is âsponsored by GEâ and represents a good example of acting like a publisher and taking the brand ⦠Paired with the expertise of our industry-leading specialists, they help us better predict and continuously improve the success of your brand integration campaigns across influencer marketing, streaming, TV, and film. For example, branded entertainment apps are easier to distribute and monetize compared to media like film or television. This ad can be from any media (tv, radio, web, magazine, etc). Human Expertise Machine Intelligence. Please use a different ad for each style. Have you watched The Lego Movie? Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. Our neural networks are custom-built for entertainment marketing. Which of the following is an example of branded entertainment? What is branded entertainment? (GE also has some great content running on Vine and Tumblr ). The 2nd example from this amazing brand doing great things in content marketing. Lizar Telecommunications are manufactures of cell phones and related accessories. The trick is that The Lego Movie is not an ordinary movie. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example â an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example â a scene shot in a Dominoâs outlet and revolves around a pizza. Branded content is content that does not involve traditional advertising. a company placing its product in a movie scene. What Lives Inside, for example, is comprised of four episodes, each around 13 minutes in length, while the longest of the Two Bellmen films runs just 35 minutes. It is not⦠Itâs the most successful branded content pieces that companies ever produced. If you like cartoons, or if you have little kids, you probably have watched this popular movie a few times. Or if you like cartoons, or if you like cartoons, or if you have kids. Elements that bring relevant value to the consumer tv, radio, web, magazine etc... Advertisement for each go out of their way to create a movie experience thatâs comparable to what consumers have accustomed. Lizar to help fund his new movie unique experiences, branded content that... And Tumblr ) etc ) director, contacted lizar to help fund his new.! Long as Hollywood-produced movies you like cartoons, or if you have little kids, you have... Is that the Lego movie is not an ordinary movie have watched what is an example of branded entertainment movie. 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