Reach includes both paid reach (from ads) and non-paid reach (organic and viral reach). Reach Organic Reach . STEP 2: Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage. Post reach and page reach, for example, are different and have different weight. For example, you can sort all of the updates in your sheet in order of engagement rate, so you can easily pick out patterns in what people liked the best, the least, and so on. Unfortunately, Facebook doesn’t make it easy for you to find this information. Wrap up We have provided a useful Facebook Engagement Rate Calculator below. 1. Add them up (hint: use the sum function instead of doing it manually) to get your total engagement for the month, then divide that number by your total number of people reached to get your engagement rate. Ranking signals are based on a user’s past behavior and the main ones today are: Facebook also introduced the option for users to understand they’re seeing a particular post in their newsfeed. Fan Reach is the total number of fans who see your posts. Once you land on their site you'll see the information below. Daily reach and results estimates may vary based on several factors. The Facebook Advertising Opportunity Calculator is designed to show you your current reach on Facebook and how much more you could achieve with a small Facebook ad budget. How Do I Claim My Facebook Page Username & Vanity URL? So, if you make a post and 100 people look at it, your reach is 100 people. Let’s say your total organic reach for the month is 50,000 users. Now that you have a better understanding of how to measure your Reach, it's time to learn how to increase it. No wonder Facebook is keeping that reach figure under wraps. While this change was only intended to change the way reach is measured and not News Feed distribution, some pages have still reported seeing lower reach than expected. The thing is, finding where different networks list their recommended image sizes is super... Editor's Note November 2020: Instagram has made several changes to IGTV since we originally published this blog post in September 2018. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. Enter a sum formula into a blank cell to calculate a total. Here’s how you can see how your Page stacked up. Up until February 2018, the reach metric took into account how many times your content has been loaded in individual news feeds. Message phrasing (A question? You accomplish this primarily by posting better content -- ie. Still, for heavy Facebook app users, the tool should give a good sense of how much time you've sacrificed to the social network. For example, if you want to add every number in a column between cells B3 and B50, you would enter =SUM(B3:B50) into an empty cell. It means people seeing what you post and actually taking action, instead of scrolling on past without a second thought. By following these 20 secrets you'll reach more people and grow your Facebook page. Divide that by the number of updates you posted (let’s say 20 updates), and you’ll get an organic reach of 2,500 users per post. Learn how to calculate your Facebook advertising budget as there are no hidden or surprise costs. Just click "add" on your page to proceed: AgoraPulse will then begin the process of evaluating your page -- which can take some time depending on the number of Likes your page has. Again, this is the total number of people -- fans & non-fans -- who saw the post. Facebook Instagram Twitter YouTube LinkedIn Reach Organic Reach . Properly understanding reach tends to be a source of … Engagement Rate For Facebook Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach … One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. It also gives users the option to tell the algorithm directly what’s important to them and if they’d prefer to see more or fewer posts from a particular page or person. To speed things up, I used a page with about 200 Likes (for my local church). The Barometer will also give you a measure of different Page Insights like: While the tool isn't comprehensive, it's a great way to take a quick peek at your page's performance. To calculate your nonprofit’s monthly organic reach, add up the organic reach for each post shared during the month. This article can guide you through that maze. Saved Posts . Marketing Reach 101. You can also see your posts' Organic Reach by going to your Insights & scrolling down through the page posts: This method shows you the most detail, including: In my opinion, measuring your Organic Reach via Insights is the most useful option. Here are some ready-made resources to help you do just that: © 2011-2021 Post Planner, Inc. All Rights Reserved. As of today, Facebook calculates reach based on how many times a post enters a person’s screen. Maybe -- but I still think it's critical to know how many people are seeing your posts. Don’t be discouraged if you get a result below the average of 5.5%! If you run a Facebook Page, then Reach is a metric you MUST pay attention to. Facebook Video Reach vs. Views. STEP 1: Measure the reach of any given post. Daily Reach estimate: The number of people we estimate you'll reach in your audience, based on factors like your bid and budget. Figures are for the first 28 days after a post's publication and include people viewing your post on both desktop and mobile. This estimation is a unique calculation by Facebook (more on our methodology below) and isn't intended to align with third party calculations or population census data. Sharing, liking or commenting on your post, How to Measure the Reach of Your Facebook Posts (and then Increase It), You can sort posts however you want -- Date, Reach, Engaged Users, Talking About This or Virality, Select Data Type -- choose "Post level data", 11 Ways to Generate Fresh Content Ideas for Your Facebook Page, Here’s the Science Behind Asking Fans to LIKE Your Facebook Posts, The 3 Essential Ingredients of an Enticing Facebook Post, These 5 Posts Will Increase Your Facebook Engagement Overnight, Give your Fan Page Mouth-to-Mouth with just 3 Facebook Posts a Day, Follow these 7 Easy Tips & Increase your Facebook Edgerank TODAY, Top 25 Social Media Tools for Linkedin Marketing. You peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. Add up the numbers in your “Lifetime Total Likes” column (in the Page Data spreadsheet) and divide by 31 to get your average. Reach is the number of people who have seen your post. For example, the report we are using as case study has a lot of influential accounts in it. Facebook uses this to create an optimized bid based on your objective. These two reach metrics can be deceiving or confusing. Multiply the whole thing by 100 to turn it into a percentage. According to the study, the average engagement rate was 3.6% of a Page’s reach – so again, you can compare your own engagement rate to the average. Today, we’ll use these findings from 2019. How to Calculate Social Media Reach. So download your data from your Facebook Insights tab, compare it to the average, and see exactly how you’re doing compared to the other Pages out there! We discovered that, globally, the average page engagement rate on Facebook is 28.3%, while the average engagement rate per post is 3.22% and the average engagement on reach is 0.09% . Based on this stat, I can assess that we reached about 11% of our existing fan base with this post. It doesn't included non-fans. Using the above on-page and Excel methods to get your Reach numbers can be daunting & confusing -- especially for busy page owners like yourself. Calculate Media Value. Facebook reach is always measured within a specified period. The tool nudges you to take more control over your Facebook … (And it’s free for a limited time!). If there is one thing we have learned in all of our years of social media marketing it’s that Facebook is constantly changing things. Here’s the Correct Formula to Calculate Your Average Facebook Post Engagement Rate Published on July 11, 2014 July 11, 2014 • 156 Likes • 76 Comments I've found another way to get these stats from our friends at AgoraPulse -- it's called Facebook Page Barometer. We discovered that, globally, the average page engagement rate on Facebook is 28.3%, while the average engagement rate per post is 3.22% and the average engagement on reach is 0.09%. They aren’t even what you expected. Hootsuite compiled the statistics for thousands of Facebook Pages, and came up with results you can use to contextualize your own. This update to a classic post talks about what is a “good” reach on Facebook and how to think about reach in the brave new world of the latest algorithm updates. On your spreadsheet, look at the Lifetime engaged users column. So recently, we looked into 2,810 Facebook Business Pages to find out what engagement on Facebook truly looks like amongst dozens of industries of different fan sizes. Daily Reach is different from Potential Reach, which estimates how many people you … One of the ways to determine how a campaign is performing is to figure out the marketing reach. ... For example, if you are bidding $5 for each conversion, you need to make make sure that your budget will allow you to reach the number of conversions you want. Try going back to your Insights page and exporting data for a broader range, like several months, and you may notice things that weren’t apparent in a smaller data set. The Logic behind the Formula: You may come across formulas where a Facebook post engagement rate is ascertained on the basis of the number of fans available on the Page, instead of the reach … The post above had an "Organic" reach of 3,918 people. To calculate the reach of a Instagram hashtag all the followers of each account that has participated sharing content with the hashtag are added together. Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. Learn how to increase your organic Facebook reach. Funny? The Facebook Advertising Opportunity Calculator is designed to show you your current reach on Facebook and how much more you could achieve with a small Facebook ad budget. In short, your Facebook reach is simply the number of unique users who see your post or page, regardless of whether they engaged with it. (Hint: If you need a refresher on how to access Facebook data beyond what you get on your Insights tab, this shows you what to do.). ), Prev: Facebook Reactions Are More Valuable Than Likes - How You Can Get More, Next: How to Write an About Page That People Will Actually Read, 10 Best Practices for Eye-Catching Social Media Images, How to Properly Size Your Images for Facebook, Twitter, LinkedIn, Instagram and Pinterest. content that motivates people to engage with your page's posts. This gives you the engagement for each individual post. You can’t just look at your own stats – you need to have something to compare them to. While post captions are fantastic places to grab someone’s attention, the power of captivating visuals can’t be overstated. Add them up (hint: use the sum function instead of doing it manually) to get your total engagement for the month, then divide that number by your total number of people reached to get your engagement rate. Facebook Insights is one of the most powerful Facebook marketing analytics tools available.. Zuck and co adjusted the algorithm so users would see “more from friends, family, and groups” and less from “businesses, brands, and media.” Yikes. We calculate it from frequency_distribution_map. Facebook defines organic reach as “how many people you can reach for free on Facebook by posting to your Page.” With that description in mind, it’s easy to see why marketers would be concerned — because a decline in organic reach means a natural increase in the cost to reach their customers. But it's a good measure to see how your page is performing. So - you want to make sure the images you share on social media are all the right sizes, so they don't show up looking all wonky with busted cropping and whatnot. While the change is pushing more businesses towards paid advertising, the upside is that Facebook wants people to create communities and love the content they see on their page. How to Estimate Reach with Bionic Media Planning Software. The quickest and easiest way to measure your Organic Reach is by looking at your posts on your Facebook Page. The first column is for Total Reach. Get the tie-it-all-together social media plan your marketing strategy has been missing. Likes . Today, we’ll talk about what exactly marketing reach is, why it’s important, and how to calculate it using a basic formula. You can also see the Organic Reach of a post just above your cover photo in the admin area of your page: Viewing Reach this way gives you a quick look at the results -- but doesn't show you the number or Likes, Comments or Shares. This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. This recent update imposed stricter reporting, only counting reach once a post enters a user’s screen (the same approach Facebook uses to calculate ads performance). When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Just click on the big orange button: Once you've allowed the app permissions & connected, you'll see all the pages you admin. Facebook Engagement Rate = (Engaged Users x 100) ÷ Total Reach Where Do I Get These Numbers? If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. The numbers in orange are the average numbers for pages with less than 1000 fans that have also connected to the AgoraPulse Barometer. A statement? The higher your budget, the higher your Potential Reach. Starting on February 12, Facebook will begin to calculate reach based on how many times a post enters a person’s screen. Calculate your social media reach with MarketBeam and find your Company's Facebook and Linkedin Social Media Marketing potential! You could look at a disappointing post reach and feel disheartened, but engagement has severely decreased for everyone since the great algorithm change of 2018. Average reach for a native Facebook video: 16.7% of the total audience; Total number of video views (Q1 2017): 700 million; Facebook Video Views Statistics. To view the post level Reach, click Posts from that Statistics tab and then select Reach from the second drop-down. Here's why: Reminder: all 3 of the above methods show stats for Organic Reach -- which includes both fans & non-fans. How to Create the Perfect Twitter Marketing Strategy, It's easy to understand -- you don't have to be a Facebook "expert", It's actionable -- it's affected by what & when you post, You can view the actual post in a new window simply by clicking it, You can find posts super easily (you don't have to scroll around your page's Timeline, for example). Not by a long shot. Unlinked Groups might have higher or lower reach. Let’s start by explaining what reach is, what views are, and the difference between the two. We first wrote this post in early 2015 when the average Facebook reach was about 4.11% of total Page likes. How to Calculate Social Media Reach. Facebook will always make adjustments to its algorithm but one constant remains: Writing quality content that people WANT to engage with – while varying that content and posting it on a regular schedule (thanks to your easy Facebook scheduler) – has literally never been more important! Enter a sum formula into a blank cell to calculate a total. Calculate Media Value. Facebook recommends ad sets that will reach 1-3 million users. 4. (Remember to look at organic reach, not total!) Instagram TV, which we all know as IGTV, allows... Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. Total Reach on Facebook. Comments . Want to understand all those Facebook reach statistics? Narrow audiences can be expensive to reach. Who wouldn't? The problem, however, is that most marketers do not fully understand what stats are available, what they mean, and where they can be found. Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. Facebook statistics Insights is an endless database of information that you can use to the benefit of your business. Shares . Try the following tips to optimise your estimates: Increase your audience. Engagement. (And it’s free for a limited time! Then we updated the post in January 2017 when the average reach was 8.92%. There are hundreds and hundreds of … When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Let me know your Group’s reach in the comments! If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. Facebook reach is always measured within a specified period. Total Reach on Facebook. targeting different languages, timezones, countries, etc. This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. As of today in 2020, whether or not a post appears in someone’s newsfeed depends on three ranking signals. Reactions . (For example after about 30 minutes the Post Planner page was still synchronizing). Sure, some people dispute the importance of Reach, claiming that other metrics are more important. Reach only counts the number of unique users– each person, no matter how often he or she saw a piece of co… That’s when it’s time to get a little perspective on your Facebook reach – and here’s a step-by-step guide on how you can do it. Engagement. Sure, some people dispute the importance of Reach, claiming that other metrics are more important.. Maybe -- but I still think it's critical to know how many people are seeing your posts. As reported by a Facebook representative, your page’s fans can see your ad up to 4 times a day, and non-fans could be exposed to an ad up to 2 times a day. It’s important to note that these rules don’t apply to the right column placement and to small audiences (fewer than 5,000). How to calculate Engagement in a Facebook … You’ve seen people with higher bowling scores. Properly understanding reach tends to be a source of … While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis. So now you know how your reach compares to the average – but reach isn’t the only thing that matters, either. Your organic reach metrics can help you identify ways to improve your content’s organic visibility. If your goal is 50 conversions, then your budget needs to be at least $250. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engaged users you would need to get a specific Facebook Engagement Rate. After you calculate the customers you could reach, download your free guide to using Social Media Whether you’re new to social or are looking for ways to improve your existing social media marketing strategy, this FREE guide, The Smart Business Owner’s Guide to Social Media, gives you the information you’ll need to harness the potential of social media marketing: Note: On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Potential reach is an estimation of how many people are in an ad set's target audience. Objective of your reach and frequency campaign. Remember, the two Groups I’ve run these figures on are both linked to a corresponding Facebook Page. These two reach metrics can be deceiving or confusing. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. Now, you’ll be able to view how each individual post performed. The reach metrics will be displayed using percentages of fans, making it easy to compare the performance of one post against another. Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. Post reach and page reach, for example, are different and have different weight. If the estimate is low, you can widen your audience's age, location or interest … One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. That means you can’t simply get a metric for your overall reach. Free Social Media Strategy Course Get the tie-it-all-together social media plan your marketing strategy has been missing. Organic reach is the reach Facebook gives you for free. So, if you make a post and 100 people look at it, your reach is 100 people. That’s all there is to it – now you know how to figure out your own average organic reach, as well as your average engagement. Josh wrote a great post about this Facebook targeting strategy HERE . Note that data from before July 2, 2012 only includes people viewing your post on desktop. As part of the July 2016 upgrade of the Bionic Media Planning Software (version 2.29) new “Reach %” and “Reach #” fields now do the calculations directly in your media plan. How can you get a better engagement rate? According to their study, the average organic reach for a Facebook post is 5.5%, a drop of 2.2% from 2018. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. Get Actionable Social Media Advice (And Not Too Much of It!) Use this data to increase your reach. Average number of videos published per page (Q1 2017): 24; Average percentage of views from paid Facebook advertising: 14% Organic reach on Facebook and other platforms used to be far higher than it is today. What is IGTV (Instagram TV) and How Do I Use It? Your post counts as having reached someone when it is loaded and shown in News Feed. If you run a Facebook Page, then Reach is a metric you MUST pay attention to. A publisher, user or brand could post an organic post and reach a large amount of users without having to boost it with marketing spend. Feel free to experiment with different scenarios in order to help you better understand this metric.. So it's not a complete comparison to other pages across Facebook in the same niche, area or page size. Divide the average number of users reached per post by the average number of total Page likes, and you’ll have your average reach. So Facebook Reach is simple & actionable -- the best kind of metric! What stops someone’s social media scroll? ). Because your Page’s number of likes is probably different at the end of the month than it is at the beginning (let’s say yours grew by more than 2,000), again, make sure you average your Page’s likes over January’s 31 days. This is supposed to make the organic reach of Pages more consistent with the way Facebook measures reach for ads. There are other possibilities, such as random users visiting your page, but these are insignificant compared to newsfeed views by fans. Once you've looked at the Organic Reach & Fan Reach numbers for your posts, you should have a much clearer idea about which posts are working & which are not working. The Social Media Calculator estimates the monetary value of your post. Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. 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